The Secret to Increased Sales

People buy as the result of being aware of a product or service. There must be a need or want. Once someone wants or needs an item or service, they investigate their choices. The choices are evaluated on the basis of cost (their budget), the quality and what the product or service will do for them.

With the above as a backdrop, the secret to increased sales is to present your product in a professional manner to your target audience. The secret is to contact enough people/ businesses to the point where you get the results/sales you want.

This will translate to a ratio such as the following. It might look like this: 1,000 contacts will attract 100 interested which converts to 10 sales.

Of course, the ratio will be affected by many factors based on the product or service. Whether you are looking for a job or attempting to sell a product or service, you have to “talk” to enough prospects. The number of prospects that you must talk to or contact is probably always higher than what you expect.

You improve your results by such factors as: your professionalism in general, your presentation, your personality, your appearance, your verbal and listening skills, the product quality, the price and your service level.

However, the secret boils down to making enough contacts or touches with your target audience.

Marketing Tip for Dealers

I was reading from a newsletter written by Chris Cardell of Cardell Marketing. He makes some excellent points about the value of marketing.

Chris points out how investment experts always argue about whether the stock market will go up 10 or 15% this year. Of course, no one has a crystal ball. However, if you do invest in stocks, etc. then a return of 10-15% is quite good. As we all know, you may get 2-3% or even a loss. Have you ever thought what an investment in marketing can do for you? There is really no downside and you could get a 300% return on your investment. The secret is to test and keep improving your message and your call to action, whether it is telemarketing, direct mail, email or any other type of advertising.

So if I’ve got a thousand dollars to invest, what do you think I should do? Should I give it to some stock broker or shall I invest it in a well planned marketing campaign?

In simple terms, establish a goal, develop a campaign strategy and then take action. Be sure to monitor the results, tweak it and start again. Be careful, you’re likely to get a 300% return on your investment.

Written by Jack Crowley, President of Crowley Marketing, Inc.
To learn how to set up a Consistent Communications Program, or to outsource you marketing needs, contact Jack Crowley at 866-251-0778/781-545-9537, Email: jack@crowleymarketinginc.com, Web: www.crowleymarketinginc.com.