Curbell Plastics Honored

Curbell Plastics, Inc. was recently awarded a bronze Excalibur from the Buffalo/Niagara Chapter of the Public Relations Society of America (PRSA) for its 2009 Machine Builder marketing campaign.

The Curbell Plastics Machine Builder Campaign was designed to support one of Curbell’s core markets. It focused on both gaining new customers and retaining current customers in the machine builder market segment. It included an internal program and an external multi-touch marketing campaign. The internal program was designed to keep the sales team focused and engaged and consisted of training at each of the 15 branch locations as well as weekly email reminders with quizzes and prizes. The external campaign was a combination of direct mail, surveys, promo items and personal sales calls. The overall message of the campaign followed the process of building and designing a machine and showed customers and potential customers how Curbell could help along the way.

For more information, contact Tracy Schiedel, Curbell Plastics, Inc., 7 Cobham Drive, Orchard Park, NY 14127, 888-287-2355/716-667-3377, Fax: 716-667-3432, E-mail: tschiedel@curbellplastics.com, Web: www.curbellplastics.com.