PETG POINT-OF-PURCHASE MERCHANDISER
An eye-catching point-of-purchase merchandiser, designed and manufactured by Mirro Products, adds new visibility and appeal for frozen carbonated beverages. The brightly colored merchandiser fits on the front of in-store dispensers and is printed, molded and illuminated from within to accurately simulate an oversize cup of frozen soft drink. To execute its winning design concept, Mirro turned to Vivak® sheet extruded by DSM Sheffield from Eastman's Spectar colpolymer resin. "Sheet of the copolymer was the obvious choice because of its clarity, impact properties, ease of fabrication and consistency in forming during the distortion printing process," said Marcus Thompson, Creative Director for Mirro Products. "The material's fabrication flexibility has allowed us to develop displays that are unique and new in the marketplace. The frozen carbonated beverage merchandiser measures 26-1/2 x 23-1/2 inches.

For more information, contact Sharon Jones, Eastman Chemical Company, P.O. Box 431, Kingsport, TN 37662, 423-229-2045, FAX 423-224-0044.