Timex Revamps P.O.P. Displays

Timex watches must stand the test of time. So too must the point of purchase displays that showcase them. > This idea of durability was core to the new retail shelves launched by Time Factory Watch Outlets, Timex’s discount arm, as part of its innovative marketing initiative. To make best use of its display case space, the watch retailer envisioned clear slot wall shelves with “shelf talkers,” or lips that hang from shelves in which graphic signs with information about the watches can be inserted. The company turned to P.O.P. designer APEC Display, Inc. (Clifton, NJ), who specified CYRO Industries’ ACRYLITE® FF acrylic sheet for the job.

The displays’ clarity facilitates long-term use by allowing them to aesthetically complement designs of any color or fashion. If a store revamps its look or receives new products for sale, the shelves will not clash and the colorful graphics can be redone to match.

Fabricating the lips of the shelf talkers required precision and care. Because the shelves would be placed adjacent to one another on store walls, it was critical that the bend angles remained uniform. The ability to be flame polished further enhanced the appearance of the sheet shelves.

Now in stores, the displays have not experienced any erosion of quality, despite frequent handling and exposure. Easily cleaned, the shelves emit no visible markups and scratching is not an issue.

For more information, contact Steve Costanzo, CYRO Industries, 100 Enterprise Drive, Rockaway, NJ 07866; 800-631-5384, Fax: 973-442-6117, Web: www.cyro.com.