A Corporate Display Made of Cellular Polycarbonate

Samsung, a leading electronics manufacturer, was in need of a display to be erected adjacent to their Manhattan showroom in the Times-Warner Building…and they needed it to be erected quickly.

Samsung wanted a display which would be representative of their place in the electronics field and which would be impressive to their customers.

The assignment to build the display was given to a Manhattan firm, EventQuest, which designs and builds displays throughout the world. EventQuest had in mind a double translucent wall with LED lighting inside the cavity. They chose to work with EXTECH/Exterior Technologies, Inc. of Pittsburgh because, among other things, they knew that EXTECH builds systems made of translucent cellular polycarbonate.

EXTECH decided that the ideal wall panel material would be the 1- 9/16” thick tongue and groove cellular polycarbonate panel made by Politec of Italy and distributed by their US affiliate, CO-EX. These panels are not only rigid and highly resistant to impact, but the tongue and groove design meant that they could be assembled very quickly (they simply snap together) and they also could be disassembled for future reassembly.

Samsung wanted the translucent walls to be backlighted and to be the special blue color that is “Samsung blue.” EXTECH used clear panels from COEX and applied a coat of translucent blue paint, experimenting until the right color was achieved.

The base for the walls was a custom aluminum framework, designed and fabricated by EXTECH. The walls were made of double panels separated by 12” and with LED lighting between.

Another requirement of the installation was that fasteners could not be driven into either the floor or the ceiling. Therefore, EXTECH devised a system of screw jacks with rubber tips that allowed contact with the ceiling such that friction then held the panels in place. The complex series of walls included inset television screens. The entire assembly was done in one (long) night to allow completion before opening day.

Modulit 500 by Politec was the ideal product for this application. No other product could have been erected so quickly and could have, ultimately, produced the rich translucent tones that were achieved here. Everyone was a winner on this project, especially the customer.

For more information, contact Janice Pravorne, CO-EX Corporation, 5 Alexander Drive, Wallingford, CT 06492, 203-679-0500/800-888-5364, Fax: 203-679-0600, E-mail: coexcorp@aol.com, Web: www. co-excorp.com.