EMBEDDED ANTIBACTERIAL PROTECTION
A multi-million dollar ad campaign marks the first time an antibacterial ingredient will be advertised to the consumer and trade communities. A breakthrough technology which allows antibacterial protection to be built into plastics and synthetic fibers, Microban® antibacterial protection works by continually inhibiting the growth of household bacteria that cause contamination and odor in products. The new campaign will focus on Microban's partners' products including Farberware® cutting boards, the REACH® antibacterial toothbrush and Perfect Fit pillows. Microban has announced its expansion into the U.K. with its partnership with Sainsbury, a leading U.K. retailer. Antibacterial protection is incorporated into a wide range of items in Sainsbury's stores, including food preparation surfaces, employee uniforms, food containers and food handling equipment on meat, bakery and delicatessen counters, to further help inhibit the growth of bacteria before shoppers bring products home. According to a recent CBS news poll, 65% of Americans are more conscious about germs now than a few years ago, and 52% are going out of their way to specifically buy those products that contain antibacterial ingredients.

For more information, contact Microban Products Company, Suite 110, 11515 Vanstory Dr., Huntersville, NC 28078, 704-875-0806, FAX 704-875-0810.