Technologies For Visual Merchandising

Eastman Chemical Company highlighted a range of innovative technologies for creating attention-grabbing point-of-purchase displays and store fixtures at GlobalShop 2008.

Eastman featured Spectar™ Frost, which incorporates a unique finish technology that delivers sheet with a high-end, matte appearance, providing designers with the freedom to create stand-out store fixtures and displays. Due to its light-diffusing properties, sheet made with Spectar Frost can be used for a range of retail lighting applications, including illuminated signage, light boxes and decorative light diffusers.

The sheet also offers exceptional durability and ease of fabrication, allowing manufacturers to cut, saw, route, drill and bond sheet with very low risk of breakage. The product’s inherent strength also enables downgauging, allowing fabricators to use less material compared to other plastic sheet, such as acrylic, while maintaining long-lasting quality.

Eastman will also showcased its patented Encapsulation Technology. Ideal for creating unique aesthetics in the retail environment, Encapsulation Technology uses Spectar as a transparent substrate to encapsulate decorative agents, such as images, textiles and botanicals. This technology can add customized flair for a range of in-store applications, including displays, counters, shelving and partitions.

For more information, contact Peter Eschbach, Eastman Chemical Company, P.O. Box 431, Kingsport, TN 37662, 423-229-2045, E-mail: peschbach@eastman.com, Web: www.eastman.com.